The internet thrives on drama, and the latest conflict dominating everyone’s feed is Alex Cooper vs. Alix Earle. What started as a few shady posts and subtle comments quickly evolved into a full-blown debate, with fans taking sides and scrutinizing every detail of this feud. As this drama becomes more and more mainstream on TikTok and other platforms, it raises questions about internet friendships, influence, and how social media turns small issues into huge moments.

Let’s start with a back story on the podcaster and creator of one of the most popular podcasts, Call Her Daddy. Cooper was raised and spent most of her life in Pennsylvania, then went on to play D1 soccer at Boston University before starting her show that launched in 2018. Call Her Daddy was first launched alongside her best friend on Barstool Sports; however, they had a public split, leading Cooper to create her own podcast network, Unwell, where the show went on but solo this time.

Alix Earle rose to fame in 2022 due to her authentic “Get Ready With Me” (GRWM) videos, University of Miami content, and giving the best product recommendations, creating the “Alix Earle effect”. Earle was raised in New Jersey and then later attended the University of Miami. Due to her rise in fame, several opportunities lined up for her. She was a fan-favorite on Dancing with the Stars, started a scholarship at the University of Miami, and created her own skincare line called Reale Actives.

August 2023: Alex Cooper signs Alix Earle to her Unwell Network to start her own podcast, Hot Mess. When announcing the launch, the two looked like new best friends, excited about what this journey had to offer for both of them.

December 2024: Alix Earle’s dad, TJ Earle, hints at drama on an episode of Hot Mess, leaving many people speculating who it is about.

Early February 2025: Fans realize that Alix Earle skipped Unwell’s huge Super Bowl party in New Orleans, leading to speculation that there may be a rift between Alix and Alex.

Late February 2025: Unwell drops Alix’s Hot Mess podcast. Rumors went around saying that the internet sensations clashed and their friendship was over, and others said that Alix had bigger projects to devote her efforts to, rather than the podcast space.

August 2025: Alix posts a rant-style TikTok saying she was ready to start some drama. A commenter writes, “Yes, tell us what happened with Alex Cooper, thank you.” She responds with, “How much time do you have?” This is the beginning of the subtle shade.

October 2025: Alex uses “Circus” by Britney Spears to caption an Instagram post highlighting Unwell events in Vegas, which everyone thought was pointed at how Alix danced to that exact song on Dancing with the Stars. Alex, since then, has deleted the post.

April was when the downfall really escalated.

April 10, 2026: Alix allegedly posts a TikTok coming for Alex.

April 13, 2026: Alex addressed the beef head on. She posts a TikTok calling out Alix for being passive aggressive in reposts and comment sections. The post reads: “Hey girl, the passive aggressive reposts and the likes and the commenting on things—I’ve got to call you out here,” Alex says. “You’re going to need to get specific and just say what you’ve got to say about me. There’s no NDA. No one is stopping you. Stop hiding behind other people and just say it yourself.” She adds, “What’s the beef? ‘Cause I’m really tired of waking up and seeing you using this fake drama to distract from other shit going online from you. Not interested. I know what happened, and so do you. So talk. Unless the fake narrative that you’re creating happens to be way more interesting than the truth. I have nothing to hide when it comes to you and me. So unless you actually have something to say, I’m out, this is over, have a good Monday everyone.” Alix Earle comments “Okay on it!!”.

April 14, 2026: Alix drops a post of her being rudely awakened by Alex’s TikTok that called her out.

April 15, 2026: Brianna Lapaglia enters the drama, with Cooper sharing screenshots of their DMs in response to Brianna allegedly saying she “hates” her.

April 19, 2026: Alix posts a TikTok to give a response, kinda. She posts a video of her heading to the song “You Don’t Own Me” by SAYGRACE featuring G-Eazy. She captioned it: “Sorry, been busy filming this week.” With that caption, many believe we won’t hear the whole story until Alix Earle’s new family reality show launches.

Sofia Bravo shares her complex perspective by saying,“It’s kind of crazy because we are all watching this like it’s a show, but in reality, it’s just two people dealing with whatever happened between them. Nobody actually knows the full story, but everyone is acting as they do.”

This is all the information the girls are giving us right now, but in the end, the Alex vs Alix TikTok drama shows how fast things can escalate online and how quickly fans are to choose sides. This little riff in friendship highlights how the power of social media can make even the most private conflicts public.