You might have seen an influx of 70s-inspired boho chic style this summer. Unlike many trends, this trend started with the changing of the guard at high fashion brand Chloé. While many a fashionista (and CCHS’ homecoming) are throwing it back to the 2000s for the Y2K style, others are taking inspiration from both the 1970s and the early 2000s for the newest wave of boho chic. 

One of the biggest trends right now is slouchy bags- specifically the Balenciaga City Bag and the Chloé Paddington Bag. The ’70s-inspired bags are experiencing a massive rise in popularity. The Paddington bag has especially introduced many Gen Z’ers to Chloé. The bags’ slouchy silhouettes are a clear throwback to the ‘70s hobo bags of previous years’ boho chic style.

Boho chic is also making a comeback due to the popularity of the show Gossip Girls. Serena Van Derwoodsen’s relaxed boho chic style has garnered a lot of attention in the show. Serena’s style in Gossip Girls and the Chloé Autumn/Winter 24/25 runway were the main ways people were introduced to boho chic.

Through these influences, TikTok played a smaller part in the style’s growth. Unlike many trends, which seem to appear from TikTok and just as quickly disappear, boho chic has remade itself organically three times. Once in the 1970s, once in the early 2000s, and now today. 

TikTok didn’t play a part in the style’s original beginning, and it didn’t play a part in the style’s rebirth on the Chloé runway. As Vogue writer Madeline Schultz says, “Unlike most trends these days that start online, the return of boho chic was born on the runway; perhaps it’s because of these high-fashion roots that fashion’s been so receptive…This traceability grounds the aesthetic in a way that trends plucked from internet obscurity lack.” 

As Vogue says, although every week there seems to be a new trend on TikTok, boho chic’s organic revival from the runway provides a better platform for the style amongst high-fashion fans. Its later spread on social media showed a new audience, especially Gen Z, a style they might not have seen otherwise. 

As CCHS’s Fashion Club president Nhu-An Phan stated, she and other Gen Z “really like” vintage or old[er] style clothing: “I think it’s really nostalgic and I think it’s nice to be able to tap into the aesthetics of like times that we weren’t alive in.” This could be one of the reasons a new generation is now interested in the newest iteration of boho chic and other older styles that are now making a comeback. 

As to what could happen to the style, western influence could have an even bigger impact on boho chic, especially with the aftermath of the coastal cowgirl aesthetic of summer 2023, and its recent runway revival by Louis Vuitton. Fringe is already a huge part of boho chic, and more Western elements – such as suede, studs, and big boots – are also rooted in the style. 

Another thing that could happen to boho chic is it could merge with later 2000s and early 2010s styles. Especially with TikTok’s impact, true boho chic is harder to find. 

One specific thing that “dilutes” boho chic is the later 2000s and 2010s trend of Isabel Marant sneaker heels. While these are adorable shoes, many people wear them attempting to make boho chic outfits and fail. Isabel Marant makes many boho chic items, especially in the new collection, but the sneaker heels are not boho chic. Rather, there are elements of boho chic in outfits, but not true boho chic outfits. 

For now, boho chic will stay “the newer, elevated approach to laidback luxe, with a slightly more restrained approach to 70s-inspired styling,” says Remy Farrell of Who What Wear.